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Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell in physical locations using Shopify POS, our point-of-sale app and accompanying hardware. If you’re a Shopify merchant with both an online and physical presence, your inventory and stock get synced so you can manage your store(s) from one account, on any device.
To properly answer the question “what is Shopify?” it’s helpful to first understand that Shopify is not a singular product—it’s not just a store builder or a tool to sell your products. Shopify is a commerce platform that offers a way to quickly launch your dream business and start selling to your customers, wherever they are.
Shopify allows merchants to manage their orders on the order status page. Here, email templates (i.e. order confirmations) can be customized; orders receive a payment or tracking number; order status updates can be sent to customers via text message; and personal notes for clients can be added. Translating standard texts based on the customer’s country of origin is also possible.
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