Magento is an ecommerce platform built on open source technology which provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of their online store. Magento offers powerful marketing, search engine optimization, and catalog-management tools.
A creation of Varien, Magento is yet another fast emerging ecommerce script, an open source CMS that uses MySQL and Zend PHP databases. A feature rich platform it gives the online merchants the leverage to control the look, content as well as functionality of the ecommerce site they own.
Magento is a feature-rich ecommerce platform solution that offers merchants complete flexibility and control over the functionality of their online channel. Magento’s search engine optimization, catalog management, and powerful marketing tools give merchants the ability to create sites that provide an unrivaled shopping experience for their customers.
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