QR (Quick Response) has changed the way we reach and interact with our target audience. While marketers may tout QR codes as useless, when used effectively they’re one of the fastest ways to increase mobile app downloads and drive users further down the mobile app marketing funnel.

In contrast to the popular barcode, the QR Code is two-dimensional and can, therefore, contain more information. QR is the abbreviation for “Quick Response”. This means that complex information is displayed in such a way that it can be retrieved quickly and easily.

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